.ME Rising

Few will deny that the most coveted online real estate ends in .com, but the status of a .com extension comes with a very steep price. Premium one-word .coms can easily cost anywhere from $50,000 to $1 million or more. Even if your budget is large enough to enter the premium .com market, there are reasonable arguments against doing so when the same name, ending in .me, can be had for significantly less money.

Case in point: About a decade ago, we sold SelfHelp.com for the very reasonable price of $60,000. Today, the same name appraises for about $110,000. Yes, SelfHelp.com is a great domain name, but is it really worth $100,000 more than SelfHelp.me?

SelfHelp.me is just as easy to remember, it's one character shorter and (like many .me names) it creates a more compelling image in the mind's eye. So too with names like Lend.me, Help.me, Teach.me, Dieting.me, Hypnotize.me...These names are not only much less expensive to buy, they're all arguably more appealing than their .com counterparts. It's no wonder then that the .me marketplace is attracting more and more buyers; even buyers like Facebook that could easily afford any .com domain they want.

Obviously, .me holds up even better against other prominent extensions like .net or .org. Similar to .com, these extensions rarely complement the term they're coupled with; they rarely create a coherent mental image. As such, a one-word name like Hypnotize.net, which could easily cost $20,000 or more, looks less attractive when Hypnotize.me sounds better and can still be purchased for less.

These are some of the reasons why, though we still occasionally invest in other extensions (including .com), we've shifted most of our attention to the .me marketplace. Unlike the long list of other new extensions, .me has really "made a name for itself" since its launch in 2008. We believe that the recent surge in its popularity will only continue to grow in the coming decades.

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